Strategic marketing involves a complex skill set. To understand changes in consumer behavior you need to understand evolving social media technologies. Today’s marketer needs to:
- Be proficient in content creation
- Have an in depth understanding of social media
- Be able to analyze web behavior
So, what are the skills most vital to your success? The infographic below shows 7 skills marketers need to succeed and why. It is a handy guideline to assess your strengths and weaknesses. And it enables you to build up skills you need for a lucrative marketing career.
Why Would Coke’s Star Female Strategic Marketing Executive Leave to Join an Ad Agency?
Clark joins Omnicom ad agency DDB, as its President and North American CEO. This is surprising because a brand marketer rarely switches to the agency-side.
— BradJakeman (@BradJakeman) November 11, 2015