Strategic marketing involves a complex skill set. To understand changes in consumer behavior you need to understand evolving social media technologies. Today’s marketer needs to:
- Be proficient in content creation
- Have an in depth understanding of social media
- Be able to analyze web behavior
So, what are the skills most vital to your success? The infographic below shows 7 skills marketers need to succeed and why. It is a handy guideline to assess your strengths and weaknesses. And it enables you to build up skills you need for a lucrative marketing career.
Why Would Coke’s Star Female Strategic Marketing Executive Leave to Join an Ad Agency?
A relentless optimist, Wendy Clark worked her way up over a period of 7 years, to become Coca-Cola’s president of strategic marketing and sparkling brands – one of Coca-Cola’s top senior execs.
Clark joins Omnicom ad agency DDB, as its President and North American CEO. This is surprising because a brand marketer rarely switches to the agency-side.
— BradJakeman (@BradJakeman) November 11, 2015