Strategic marketing involves a complex skill set. To understand changes in consumer behavior you need to understand evolving social media technologies. Today’s marketer needs to:

  • Be proficient in content creation
  • Have an in depth understanding of social media
  • Be able to analyze web behavior

So, what are the skills most vital to your success? The infographic below shows 7 skills marketers need to succeed and why. It is a handy guideline to assess your strengths and weaknesses. And it enables you to build up skills you need for a lucrative marketing career.

Image: Pixabay

7 skills for strategic marketing

Read more: 7 Essential Skills Marketers Need to Succeed This Year [Infographic]

Why Would Coke’s Star Female Strategic Marketing Executive Leave to Join an Ad Agency?

A relentless optimist, Wendy Clark worked her way up over a period of 7 years, to become Coca-Cola’s president of strategic marketing and sparkling brands – one of Coca-Cola’s top senior execs.

Clark joins Omnicom ad agency DDB, as its President and North American CEO. This is surprising because a brand marketer rarely switches to the agency-side.

CONTINUE READING

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Awesome news for the incredible @wnd . You are very lucky @DDB_Worldwide ! #myjobjustgoteasier https://t.co/T4HFJix7Ff


 

Read more… Why one of Coke’s star female execs gave it up after 7 years to join an ad agency (KO, OMC)

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