What a marketing mix. Wild guys were seen snowboarding through New York City streets.

Just hours after being posted, this video went viral on YouTube.

Raymond Coppinger tells how New York filmmaker Casey Neistat created this 2 minute video.

It’s a simple story of fun in fresh snow – a sort of love letter to the City where anything’s possible (imagine skiing down Broadway)!

Image: YouTube

Unbelievable Marketing Mix

Read more about marketing mix… 4 Marketing Lessons from YouTube Giants

Top 10 Rules for Success – Entrepreneur & Film Maker Casey Neistat

He’s an American film director, producer, designer, and creator of popular YouTube videos and he co-founded a social media company called Beme. Casey Neistat and his brother Van Neistat are the creators of the HBO series ‘The Neistat Brothers.’

Here are Casey’s rules for success in life:

1| BELIEVE: He dropped out of Ledyard High School in the 10th grade at age 15 and did not return to school or graduate.

2| ABSORB THE MOTIVATION: From age 17 until 20 he lived in a trailer park with his girlfriend and their son.

3| FOCUS ON THE WHY: In mid-2001 he began working with the artist Tom Sachs, ultimately making a series of films about the artist’s sculptures and installations.

4| EXPLORE: He first gained international exposure for a three-minute film titled iPod’s Dirty Secret, criticizing Apple’s lack of a battery replacement program for the iPod.

5| FIND A WAY: In 2004 Neistat and his brother created a film series titled Science Experiments.

6| HAVE A GREAT STORY: In 2008, Home Box Office HBO purchased an eight-episode television series, “The Neistat Brothers”, for just under $2 million.

7| WORK HARD: He has released 240 short movies on YouTube since the account was opened on February 15, 2010.

8| BE FEARLESS: In addition to his career in television and film, Neistat also directs television commercials, having worked with clients such as Nike and Google.

9| EMBRACE AVAILABLE RESOURCES: He has lectured on topics related to filmmaking and his life experiences.

10| ACT NOW: He’s also a seasoned triathlete, having completed 4 full Ironman triathlons, with the best timing of 11 hours and 10 minutes.

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